Gender in Advertising

Upon conducting a scrutinizing inspection of ads in the line of cleaning products, it is seen that a majority of them portray happy females using the product. This fact allows one to be able to discern a great amount of what society considers a given about the genders: the gender stereotypes. The fact that the advertisements depict females conducting the house cleaning process indicates that society deems cleaning and other minor chores to be the responsibility of women. Indeed, one of the posters even goes so far as to directly chastise women by saying "This Mother’s Day, Get back to the job that really matters”. This, in by no means implicitly, states that the indisputable responsibility of women covers cleaning and general chores for the household. On the other hand, hardly any of the posters contain a male promoting a cleaning product by actually CLEANING. This, more implicitly than the other, alludes to the fact that the males are above this manner of responsibility and have nothing to do with the measly chores of the house.